“Coffee for Closers is worth every penny. I walked away with not only the knowledge of the actual sales cycle (beginning to end), but defining my target markets as well as how to grow my sales team by hiring top talent.” – Tanna Lambert

Coffee is for Closers is a one-day intensive sales training seminar especially designed for entrepreneurs.  No sales experience is needed and we cover all of the topics relating to sales strategies and tactics that benefit every start-up and growing small business.  Role play, feedback and adjustments are all part of this full day of learning.  Although we will lean a bit towards high-tech, all of our strategies and tactics can be used whether you are selling widgets, services, apps or subscriptions.  We will discuss how to get your first  customers and how to use them to get your next 100.  Whether you are selling to consumers, small businesses, enterprises or the Fortune 500, this class is for you.  Many times who you sell to today may not be who you need to see to in the future.  You will leave the seminar with a solid organizational knowledge of sales and specific tactics that you can use right away.

The seminar includes a one-on-one follow-up session to help answer any questions and help guide implementation.

Perfect for:  Entrepreneurs, Small Business Leaders and Founders

Topics Covered:

  • How to use passion to land customers
  • Identifying the value proposition
  • Understand CRM and best practices
  • How to build a sales culture
  • Landing your first customers
  • Getting in front of your target market
  • Best practices in selling products
  • Licensing software and software as a service (SaaS)
  • Successful mobile app selling tactics and insights
  • Selling to the enterprise
  • Business development
  • Marketing activities that you should always have working
  • Identifying, hiring and compensating sales professionals

Only $245 per person

Limit 15 people to maximize interaction.  Lunch and refreshments provided.

Here is what others have to say…

“Coffee is for Closers class is one of the most valuable classes I have taken in my entrepreneurial career. Graham was able to drill into our business, and recommend strategies to address the issues that keep most entrepreneurs up at night. Totally relevant, exploration focused and solution oriented! I would highly recommend this class for ANYONE working on a business.” – Kristi Curry

“There’s nothing like learning sales from an entrepreneur whose still in the trenches. Graham’s insight was practical, immediately applicable and not going to be found in any book.” – Brandon Ramirez

“Graham is a talented entrepreneur who’s been through the trenches building and investing in companies. He knows how to take that knowledge and communicate it effectively so that companies are able to apply these learnings to their own unique situations. We are much better positioned to reach our target customers and build up our sales process after taking his course.” – Yaniv Tal

“I would highly recommend Coffee Is For Closers: Sales Strategies For Ambitious Entrepreneurs. I picked up several “gems” throughout the course and for the money it is an incredible deal. Graham also followed up with a 1-on-1 session in which he gave personalized and actionable feedback specific to our business which we are currently integrating into our product roadmap as well as some valuable reading material. The same advice from a consultant would have easily cost us thousands of dollars.” – Mike Judkins

“Graham taught with great passion and helped to motivate my venture.  His course outlined specific steps an entrepreneur needs to take and identified when to take them.  It was a refreshing seminar that was packed full of takeaways that I put to use as soon as I walked out of the door.” – Mohan Kosireddy

“Coffee for Closers is a great primer for the beginner entering the sales process and a good refresher for someone with some sales experience in a startup.” – Sunny Nair

Eventbrite - Copy of Coffee is for Closers - Sales Strategies for Ambitious Entrepreneurs

Instructor

The seminar is taught by Graham McFarland, an entrepreneur who has 20 years of experience as an in a variety of mostly high-tech industries. Graham is a practicing entrepreneur, knee deep in his fifth start-up. He has successfully built, funded and exited multiple companies ranging from $10K in sales to over $10M in sales. He has also experienced a few failures as part of his journey. He has raised over $12M in funding for his companies from friends, family, banks, angels, VC’s and strategic partners. He is a practical teacher and mentor that cuts straight to the point leaving you with real take-aways.

Sponsored by Tech Ranch Austin